A vision of Vancouver as a creative centre for world-class music has driven the commitment of George Laverock through his remarkable career and outstanding community involvement. George has made a lasting difference through his accomplishments in public broadcasting, arts administration and non-profit governance while mentoring the next generation of musicians. His volunteer involvement with the Vancouver Chamber Choir and the Canadian Music Centre, to name a few, along with countless hours on numerous boards, has created a legacy for musical arts and culture in British Columbia.
George Laverock was named the inaurgural recipient of the Mitchell Award. Named in honour of Keith Mitchell QC, the Mitchell Award recognizes an individual who, through his or her work and volunteer activities, has demonstrated an exceptional commitment to elevating the community in which they live, and those who serve it. The recipient has a unique and selfless leadership style that encourages and inspires the full participation of those he or she leads. Keith Mitchell served as the BC Achievement Foundation’s Founding Chair and guiding light for 13 years. A leader by example and a mentor at heart, Keith brought clarity to the role of the Foundation in its mission to celebrate excellence in British Columbia.